The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Look out for us in most supermarkets!
We celebrate, advocate and promote at an international, national and local level so that veganism appears positively in the media, with policy makers and in the minds of the public.
Copyright © 2022 | We are a registered charity in New Zealand, Charity number: CC 45333
